4. Live video and real-time content

Going live on Instagram and Facebook was popular last year, but you shouldn’t be surprised that 2018 is the year when this trend gains momentum. Snapchat joined the crowd and live and real-time events became second nature to many of us. This is important to your brand in that it can bring your clients closer to your business with an almost face-to-face-like interaction.

The difficult part about making the most of this trend is coming up with really original and creative ideas and giving your followers something truly worthy and useful through the medium. Time to brainstorm with your team, take tips from Buzzfeed: