5. Chatbots vs human interaction
Facebook Chatbots are automating customers service, which is great, but are we losing the human element in the process? The idea of having chatbots seems to be on trend and certainly speeds up customer service, however, in 2018 people will be more pleasantly surprise and grow to appreciate your business if you manage to integrate the human element as well.
Finding the perfect middle ground should be a priority this year. You can have chatbots, but by all means, don’t neglect the human side to your brand. You have to remind the people that click, read and engage with your content that there is also a very real human and a team of people behind each post.