6. Cling on to Generation Z

This is where things get interesting for every business. Goldman Sachs mentioned that Generation Z is more valuable to marketers than millennials in 2018. Why? Because their buying power is on the rise.


Many marketers choose to put off this fact because Generation Z are mostly 22-year-olds that just graduated, but this also means they’re a new wave of the workforce. B2B marketers should take this into consideration and put lots of thought and research into targeting this market. This research can help answer questions about where your target audience hangs out to know which channels to invest more time in.