8. Newsflash: Social media is predominantly mobile

No big surprise here that we’re all glued to our smartphones. Majority of social media users are using their smartphone to access popular apps and check social media. Let’s look at some numbers for the use of apps on smartphones as opposed to desktops:

  • Facebook: 94% of monthly active users

  • Twitter: 82% of monthly active users

  • LinkedIn: 60% of unique visitors

  • Pinterest: 80% traffic from mobile users

  • Instagram and Snapchat: Majority, no stats needed

You know what this means. Mobile optimization is a must. Every type of content that you post has to be just as effective on mobile devices.