9. Organic search and referral traffic is quickly decreasing
Not the best news for marketers, but the tough reality over the past few years. The result of a fall in organic reach on Facebook was the changes in the algorithm that prioritizes posts from friends and family. Instagram and Twitter similarly made changes to affect organic search.
Due to these changes, referral traffic has been falling on social media. As fewer people see your posts, fewer click on the links to be redirected to your website. Referral traffic from Facebook according to Parse.ly almost halved in the past year. Brace yourself for 2018!