2. Micro-influencer marketing
As an extension of the previous trend, influencer marketing is changing as well. There have been both good and bad sides to influencer marketing, as some brands blow their budgets and go out of their way just to make use this as a source for promotion.
In 2018, we’re looking more at micro-influencer marketing which is different and has proven to be more effective. This means using lesser known influencers to promote your brand or products. It makes reaching out to influencers slightly easier, doesn’t drain your budget and will actually help you promote products in a more cost effective way. It’s the quality of the posts and reviews that matter more so than the very well known or a lesser known individual.