In this section, you will learn how to start a YouTube channel for your business.
Before we start, let’s take a look at the breakdown of what you will be learning. I will be introducing you to YouTube and how you can benefit from this social media platform for your business. You will learn how to create and also personally customize a YouTube business channel to maximize audience engagement and retention that will benefit your business revenue.
YouTube is one of the largest and most popular social media platforms on the internet to date. It is a platform with over 1 billion users and it is regularly reaching more 18 to 34 and 18 to 49 year-olds than any cable network in the U.S.
YouTube has become the new marketing platform for businesses because of the immense amount of audiences from all around the world. Statistics have shown that YouTube visitors are generally watching around 6 billion hours of video every month.
S4: ModCloth, an American online retailer of women’s clothing, launched its branded YouTube channel in 2008 and has achieved nearly a million video views and has over 4,000 subscribers.
Being a business based on the internet, ModCloth markets its business through digital media, including video ads, because it delivers fast, accurate and analytical data to track the performance, impact, and return on investment.
YouTube is a great platform for your business as it allows you to not only share your message but also to engage with the core customer base, building deeper levels of loyalty and engagement.
“YouTube—the second biggest search engine in the world—allows us to integrate SEO, referral content, and paid campaigns while reaching the greatest possible audience across platforms and devices,” says a ModCloth representative.
“It’s amazing to see our brand come to life through the emotional impact of video. It is the ultimate medium for us engage our audience and, more importantly, for them to engage with us.”
Now, let me show you how to create your own business channel.
First of all, do you know that all YouTube accounts need to be directly connected to a Google+ account?
You can either use an existing Google account to create your YouTube account, or you can set up a YouTube account from scratch and a Google account will be created for you in the process.
How To Start A YouTube Channel For Your Business
So if you have an existing Google+ page or a Gmail address, you already have a Google account that you can use to create a YouTube channel.
Here are the simple steps to create your YouTube channel using your Google account.
First, log onto the website www.youtube.com. Then sign in with the email address attached to your existing Google account.
Do make sure that you’re logged into the Google+ account when you’re doing this.
Then, click on the profile icon in the top right corner where your page’s thumbnail is and click the dropdown.
Click on the “Creator Studio” button that looks like this wheel icon.
Then click on “Create a new channel”.
Right here you will have to name your channel and select a category that best describes your business.
On the other hand, if you do not have an existing Google account, here are the steps to create your YouTube channel.
Similarly, log onto www.youtube.com.
Click on “Sign In” on the top right corner of the page.
Then select “Create account”.
You’ll be then prompted to fill in this form to create your Google account. Once you’re done creating your Google account, you will be taken to the YouTube homepage.
On your left there will be a list of tabs, click on “My channel”.
A pop-up like this will appear and you should click on “Use a business or other name”.
Then do the same thing, name your channel and select a category that best describes your business. This is also where a Google+ page will be automatically created for you under this same name as well.
So now that you have already created a YouTube channel, let’s get started on customizing the channel to fully represent your business!
Here is your main channel page. There are three things that you will need to pay attention to and specifically customize and they are your channel icon, channel art, and channel description.