In-Video Overlay Ads are ads that appear as pop-ups within existing contextually targeted videos that are targeted by selected queries. URL inserted into the context can be clicked on and users will be directed to a destination outside of YouTube.
As for Video Ads on YouTube, here are the types of ads offered.
In-Stream Video Ads are ads that pop out when you're watching your YouTube videos.
In-Slate Video Ads are ads that play before your video starts.
In-Search Video Ads are ads that appear above or to the right of regular YouTube search results.
In-display Video Ads are ads that appear alongside other YouTube videos.
Now, let me guide you through the steps to create an ad that will be shown on other users’ content.
Go to YouTube’s advertising pages and click Get Started. Now you’re ready to launch your ad campaign.
The first step is to select which video you want to promote. Just find the video that you want to advertise, then copy and paste the video URL in this box.
After you have selected your video, there will be a preview like this so you can see how it will appear to people who are watching it on YouTube after browsing the Internet or finding it via YouTube search.
Next, you need to enter the information for your ad text. Ad text includes the headline and two lines of description of how you would like to tell people what is your ad about.
How To Use YouTube Ads for High Conversion
The ad text and descriptions are extremely important when you want to grab a customer’s attention. Be short and straight to the point. You would want to key in punch lines that will increase click in.
Then choose a thumbnail you would like to display to your audience.
Then specify where you want to send your traffic when users click on the video or ad. You can send them to your website or YouTube channel.
You can decide if you want users who click on your ad to be sent to your YouTube channel or to your website.
Next, you need to decide how much to spend and set your budget.
You can opt for daily budget and set a specific amount. Then choose a maximum CPV so you’re not spending more (including more per view) than you want to.
Next, you can choose a target audience if you want your ad to be displayed to specific targeted audiences. As you can see, the targeting criteria include age, gender, web activity, and user interests.
As you create your YouTube Ad, you can find a small tab on the right side of your page. This is where you can see approximately how many video views that the budget you set will bring to you.
And finally! Now sign into your Google account and enter your billing information to pay for the ads. Then review your ads and submit them for approval.
And you’re done! You have now created your own YouTube Ads.