This section will teach you how to optimize your YouTube SEO to reach targeted audience.
I will explain what SEO is and how it works. You will learn why you should optimize SEO for your YouTube channel, and I will guide you through 5 best strategies to the ultimate SEO optimization that will increase your search rankings and gain countless leads as well as sales.
So what is SEO?
SEO stands for “search engine optimization.”
It is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. The most common and widely used search engines include Google, Bing, Yahoo, YouTube and more.
And how does SEO work?
Search engines are answer machines. When a person searches on the internet, the search engine goes through billions of documents in its database and performs two things.
Firstly, it returns results that are only relevant or useful based upon the search terms. Secondly, it ranks those results according to the popularity of the websites providing the information. In other words, SEO will determine the relevance and popularity of your website.
So why should you optimize your YouTube SEO?
YouTube is the world’s second biggest search engine. More than 1 billion users watch hundreds of millions of hours of video each and every day.
YouTube is a massive traffic source.
Optimizing your SEO for your YouTube channel will significantly increase your ranking in search engines, in which will lead more traffic to your channel and boost your business revenue.
Now, let’s get into the process of optimizing your YouTube SEO. These are the best five strategies to ultimate optimization.
How To Reach Targeted Audience - Optimizing YouTube SEO
First up: Outstanding Video Title
When you upload and publish a video, make sure your video title is short & straight to the point. Customize it, so it is less than ten words and within 100 characters.
For example, “How To Gain Massive Leads In Three Days.” This title ensures clear communication to your audience. Most people do not read more than nine words during their search. Therefore, a video title that can attract your audience’s attention has to be clear and purpose-driven.
To make sure that your audience will feel intrigued to click on your video, offer an actionable step by step guide.
For example, “5 Ways To Earn Double In A Week”. This kind of title will gain more interest than usual ones because it is benefit driven and solves a problem.
Other than that, interesting video titles which you may consider using are controversial ones and open-ended titles. These titles invoke curiosity and persuade viewers to click on the video to find out more. Of course, the titles will work together with the video thumbnail which we will cover later in the course.
You should also insert as many prominent keywords as you can. For example, main benefit, best, secret, and more. These are some example of keywords that are prominently searched on the internet and have been proven to drive more clicks.
The second strategy is writing compelling descriptions for your channel.
Make sure your channel description is at least 150 words long. The reason is that what you write will act as the Google Search meta description that will appear on search engines. This is also where you want to insert your target keyword that will increase relevance and popularity.
Another tip is to insert a Call-to-action link after the 150 words. This is where you bring your audience to another level deeper into what your business has to offer and what you can do to help solve their problem. Provide them a solution, tell them what do you have in store for them, and let them know what they can do if they want to engage with your business.
Make sure you add as many additional information as you can. For example, links to your other relevant websites, services, or anything related to the video you published and also your business.