Before we start, let’s take a look at the breakdown of what you will be learning. I will explain how YouTube’s viewership is influenced by viral videos. You will learn what kind of video content will make your video go viral. I will also be providing you a couple of great strategies you can use to create your very own viral video to achieve massive branding for your business.
YouTube is the second largest search engine on the internet. Nearly one out of every two internet users are on YouTube.
According to YouTube statistics, 6 billion hours of video are viewed every month and recorded a 50% increase in just one year. This shows that YouTube’s viewership covers a huge scale on the internet.
And how does that happen? Through viral video viewing on YouTube of course.
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
Over 4 billion videos are viewed a day.
Viral video is what boosts YouTube’s viewership every single day.
So how do you determine if a video is viral? Why do some videos become wildly popular while others do not?
Kevin Allocca, YouTube’s Head of Trends and Culture, gave a talk on TEDYouth Talk on how does a video go viral on YouTube.
In this talk, he highlighted three things that make a YouTube video go viral.
The first factor Allocca mentioned was the tastemakers.
What is a tastemaker? A tastemaker is someone well-known that makes something unnoticed famous. Take this as an example. Rebecca Black’s Friday became one of the most popular videos because Michael J.Nelson from Mystery Science Theater posted a joke about this video on his twitter and a lot of people started talking about it everywhere on the internet. This is a sort of snowball effect whereby a famous person shared a point of view and followers continue to share it with an even larger and extended bunch of audience, therefore greatly accelerating the process of a video becoming viral on YouTube.
How To Make Viral Video For Ultimate Business Branding
Next, Allocca mentioned about the common content of viral videos is the unexpectedness factor.
Viewers tend to be more attracted to unexpected content within a video as they find it interesting and intriguing. Viral videos like Rebecca Black’s Friday, the Nyan cat with repetitive melody and motion, or even the Gangnam Style by Korean popstar PSY, what scripts could you have written that would have contained anything related to these videos in it?
YouTube is a platform where one hour of video is uploaded very second. And viral videos have one thing in common, which is its video content has to be unique and unexpected to stand out among other videos on YouTube.
Then Allocca pointed out the most powerful factor of all, which is the participation from people all over the internet. What he meant by participation is the phenomenon where a certain topic or issue that just somehow can get everyone involved.
Taking Rebecca Black’s Friday as an example again, are more than 10,000 parodies of Friday on YouTube now. It has created a phenomenon where people all over the internet participated in the issue – which in this case is typically humor and joke.
This is how community participation makes a video viral because of the widespread involvement that gets more and more people to notice the existence of the original video and therefore giving it more views and traffic.
So according to Kevin Allocca, tastemakers, creative participating communities, and complete unexpectedness, are characteristics of a new kind of media and a new kind of culture where anyone has access, and the audience defines the popularity and would drive a video viral on YouTube.