Now it is time for you to learn how to use YouTube Live to convert your potential prospects into real clients!
I will explain what YouTube Live is and how it helps your business as well as guide you step-by-step on how to use YouTube Live.
So what’s YouTube Live?
Before YouTube introduced this new function to its users, every video you watched on YouTube was pre-recorded and then uploaded onto the site.
Then YouTube came up with this new function called the YouTube Live. This conveniently allows people to stream videos in real-time.
YouTube has tested this function in the past with events like a U2 concert, a Barack Obama Speech and the Indian Cricket League. Now available publically, it creates significant opportunities for businesses to adopt live video streaming into their video marketing.
How will YouTube Live help your business?
The most distinctive and immediate effects from using YouTube Live for your business is gaining engagement and awareness, as well as establishing credibility and offering a sense of exclusiveness to your audience.
You can use YouTube Live to increase engagement with the audience and raise your business branding awareness.
Here are two types of content that you can use for your YouTube Live session.
First, is sharing live events with your audience. This kind of live video can make them feel more connected to your company or industry.
The key here is not just showing the event, but also letting your audience be a part of it. The feeling of involvement will create a connection between your business and your audience. For example, you can cover on events like the release or announcement of news and products.
Secondly, you can do short live interviews with employees or clients to increase engagement with your audience. These interviews not only show the human side of your company but also offer personal ideas and opinions.
How To Use YouTube Live To Convert Prospects Into Clients
Since YouTube Live has the function of allowing your audience to participate in a live chat box, your audience can be interactive with you and also other viewers at the same time, thus creating a connection that opens up opinions, feedback, and new ideas. This is a great way to boost engagement and also raise brand awareness. You can also use YouTube Live to create credibility & exclusiveness.
With live streaming video, you can show your audience what it takes to go from concept to product completion. This is particularly effective if consumers do not normally see the behind the scenes. Revealing how your products or services are created is a great way to give your audience a glimpse of what is involved in building your product and branding.
To offer a sense of exclusiveness to your audience, you can live stream behind the scenes. Anything that is typically off-limits or provides a different point of view will be something fresh and never before experienced. This will intrigue audiences and cause them to tune into your brand.
Now, I will be showing you how to use YouTube Live step by step.
To broadcast live video on YouTube, you must first find your YouTube Live dashboard. When you sign into your YouTube account, click on the profile icon at the top right and click on the Creator Studio button.
Next, click on Live Streaming on the left sidebar menu.
Then click on the Get Started button.
If it’s your first time, you will have to be prompted to perform an account verification process. This is where you’ll associate a phone number with your channel and get a link to share when you start live streaming to your audiences.
After you enter your phone number, agree to the terms and conditions of using YouTube Live. Your channel will then be enabled to the function of YouTube Live.