Social Media Marketing Trends and Predictions for 2018

BY SANDRA. Reprinted with permission from Deposit Photos Blog. Read the original article here .

A new year inspires new changes. When it comes to social media marketing, we’re all out on the lookout for something new, be it the next big trend or hack that a few know about. Social media marketing trends come and go, but every year solidified trends determine our workflow which means being on top of social media updates and marketing trends in this article is a must for every business.


Marketers constantly have to ask important questions when it comes to social media marketing strategies – what are we doing that works for our brand and what can we do to improve our approach? What can we integrate into our strategy to improve engagement? What are the latest innovative trends that we can implement? All these questions and more will be addressed in our comprehensive guide on social media marketing trends in 2018.


Main social media trends for businesses


1. The rise of user-generated content

User-generated content is not a new concept in social media marketing. Bringing people on board to contribute to your strategy is always a win-win situation. Potential clients appreciate the human element and the authenticity of posts about people enjoying your product or services.


In 2018, things need to be changed up a bit. It’s not enough to post Instagram pictures by users that have tagged your product. Find creative ways to get people to subtly promote your product all the while leaving comments about your brand that can be repurposed for other social media networks. This way, you span out and repurpose excellent content to share real stories about your brand or business.